Against the backdrop of a deep adjustment in the global trade pattern, water-based floor paint has become a "dark horse" on the foreign trade track with its green and low-carbon advantages. According to the latest data from the General Administration of Customs, the export volume of water-based floor paint in China will increase by 22% year-on-year in 2024, with products exported to more than 120 countries and regions. The growth rate in emerging markets such as Southeast Asia, the Middle East, and South America is particularly significant, reaching 35%.
Technological innovation is reshaping the international competitiveness of water-based floor paint. In response to the pain point of insufficient wear resistance of traditional water-based coatings, domestic enterprises have improved the hardness and scratch resistance of their products by more than 50% through nanocomposite technology and functional resin modification. For example, the ultra wear-resistant water-based polyurethane floor paint independently developed by a coating company in Suzhou has successfully passed the EU EN 13859 industrial floor certification and is widely used in high-end projects such as German automotive production lines and Singapore commercial complexes. In addition, innovative water-based floor paint products such as intelligent color changing and self-healing have also begun to emerge, meeting the needs of personalized scenarios.
The industrial cluster effect promotes the large-scale development of foreign trade. Shunde in Guangdong and Changzhou in Jiangsu have formed a complete industrial chain from raw material supply, product research and development to logistics transportation. Taking Shunde Coatings Industry Park as an example, enterprises within the park have compressed the certification cycle for individual products from 6 months to 3 months by sharing testing laboratories and jointly developing international certifications, significantly reducing the threshold for overseas market access. At the same time, industry associations have taken the lead in establishing the "Water based Floor Paint Foreign Trade Alliance" to unify the docking of overseas engineering orders, and promote cooperation on Middle Eastern infrastructure projects with a single transaction exceeding 100 million yuan by 2024.
Digital transformation injects new momentum into foreign trade. Enterprises utilize VR technology to provide virtual model room experiences for overseas customers, increasing order conversion rates by 40%; The big data analysis system accurately matches the needs of different regions and develops high-temperature resistant products for the high-temperature climate in Africa, which has received praise in the airport renovation project in Kenya. Cross border e-commerce platforms have launched a "water-based floor paint zone", which is equipped with cross-border logistics insurance and after-sales response mechanisms. The online export volume will increase by 180% year-on-year in 2024.
Despite impressive results, the industry still faces many challenges. The continuous upgrading of the EU REACH regulation and the tightening of North American green building certification standards require companies to continue investing in research and development. Some small and medium-sized enterprises also face issues such as fluctuations in international logistics costs and exchange rate risks. In response, the company has accelerated the layout of overseas warehouses and has currently built 15 overseas warehousing centers in Southeast Asia; At the same time, actively participate in the formulation of international standards and promote the alignment of Chinese water-based floor paint standards with international standards.
With the advancement of the global "dual carbon" target, the foreign trade market for water-based floor paint has broad prospects. It is expected that in the next three years, the global market size will expand at a compound annual growth rate of 18%, and Chinese enterprises are expected to occupy a larger share in the international high-end market with the advantages of technological innovation and industrial synergy.
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